Email spam, also known as junk email, is unsolicited bulk messages sent through email. Recipients of spam often have had their email addresses obtained by spambots, which are automated programs that crawl the internet looking for email addresses. Spammers use spambots to create email distribution lists. A spammer typically sends an email to millions of email addresses, with the expectation that only a small number will respond or interact with the message.
The term spam is derived from a famous Monty Python sketch in which there are many repetitive iterations of the Hormel canned meat product.
Why do people send spam?
Often, spam email is sent for commercial purposes. While some people view it as unethical, many businesses still use spam. Spam email can also be a malicious attempt to gain access to your computer.
Common types of spam:
- Commercial advertisements
- Antivirus warnings
- Email spoofing
- Sweepstakes winners
- Money scams
How to react:
- Recognize the email sender(sometimes mimicked).
- Check the content.
- Do not click any links(downloads, subscribe, etc) which is associated.
- Do not respond and mark it as Spam.
- Always confirm with IT if you suspect anything wrong.
Will it affect Company Reputation Level:
Yes. If you are marking the email as Spam without knowing exactly, definitely affects the reputation of the domain level and company.
Sender reputation is a score assigned to a sender based on the quality of email campaigns, their frequency, volume, and user interaction. Avoid sending too many emails or too often because it gives a negative signal to ESP filters, and your future emails will be considered spam.
6 Factors to influence a sender reputation:
- Email sending volume and frequency
- SPAM complaints
- SPAM traps
- Bounces
- User interaction
- Unsubscribing
Please be more careful, when we are finding the spam email and mark it as spam.